After receiving requests from IWS members for a branding option, the IWS team began developing the concept Worklocker; a complete turnkey model with a national branding focus, marketing, advertising, and business support.
IWS has six pilot stores currently operating with an overwhelming success; Leeton, Goulburn, Parkes, Wagga, Morayfield and Wangaratta.
Feedback has been extremely positive. “Worklocker opened up many new opportunities which have allowed my business to develop and grow at a tremendous pace. The signage helped me to quickly establish the new store and start attracting business from the local community, as well as people passing through the city. Business took off much faster than I imagined, and stock started flying of the shelves. Such was the initial success and demand outstripped our stocks.” Says Jim Hughes, Owner of Worklocker Goulburn store.
Worklocker offers traditional store owners or mixed store owners the opportunity to create a one-stop-stop for customers to purchase their workwear products.
“Having a Worklocker store has helped us to get closer to our customers and find out exactly what their requirements are. This has allowed us to develop our product range to match their needs. We also have many more customer and contract opportunities than before. Opening a Worklocker store has been a great success and our customer base has grown substantially.” Says Brad Booth, Owner of Worklocker Leeton Store.
With overwhelming success across all stores, the IWS directors will be fine-tuning the Worklocker model and begin their national rollout.